Andres Romero, showrunner, creative director, and digital producer, continues to strengthen his leadership in the short-form content space with his acclaimed projects “Andy Show” and “La Noticia Rebelde.” With an innovative approach that blends humor, current events, and visual storytelling, Andrés has transformed the way brands connect with new audiences.
In addition to his creative work, Andrés has played a key role in developing high-impact campaigns for By Cariola, the product line of Cariola Group, creating compelling ad content and collaborating with influencers who now serve as brand ambassadors.
A Passion for Short-Form, Vertical, and Strategic Content
Long before it became mainstream, Andrés committed to short-form vertical content, anticipating the shift in digital consumption. With a sharp understanding of how to grab attention in seconds, he has developed formats that merge entertainment with strategy:
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“Andy Show” – a viral comedy and pop culture show that regularly surpasses one million views per episode.
🏆 Winner of the Telly Award for Best Social Comedy. -
“La Noticia Rebelde” – a satirical news show that distills current events into quick, punchy, and highly shareable clips, rich in humor and memes.
🏆 Winner of the Telly Award for Best Non-Broadcast Comedy Show. 
“We believe the form matters as much as the message. Through storytelling, we make both content and brand messaging land in a way that feels natural and engaging to the audience,” says Andres Romero.
Innovating with Artificial Intelligence
Committed to the future of digital creation, Andrés is now leading the development of AI-driven content, using advanced tools to:
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Optimize avatar creation and personalized experiences.
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Generate dynamic content that connects with target audiences.
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Analyze real-time consumer trends and shopping behaviors, helping brands like Cariola Group better align their campaigns with audience preferences.
His work with AI helps streamline creative processes, boost campaign performance, and deliver more relevant user experiences. Andrés is currently using AI to create ads that speak directly to what the customer actually needs.
Measurable Impact for Cariola Group
As a digital content and advertising strategist for Cariola Group, Andrés has made a tangible impact:
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Over 30% increase in online sales.
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High-performing videos with strong retention and conversion rates.
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Campaigns featuring viral talent and native creators from Instagram, Facebook, and TikTok.
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Optimized ad budgets, delivering greater efficiency through collaboration with the By Cariola marketing team.
Strategic Connections
Andrés works closely with teams from Snapchat, TikTok, and rising digital talents, enabling him to launch campaigns that are fast, creative, and results-driven.
