The global nutritional supplements market was valued at roughly $486 billion in 2024 and is projected to reach $704 billion by 2030. But while demand is surging, regulation, clinical oversight, and quality control continue to lag behind — leaving consumers to navigate a booming industry where marketing often outpaces science.
From hormone-balancing blends and gut “resets” to longevity compounds like NAD⁺ and spermidine, today’s most popular supplements promise optimization, recovery, and extended healthspan — yet many lack standardized safety testing or long-term clinical evidence.
Whether you’re considering supplements for hormonal health, longevity, gut optimization, or everyday wellness, this feature breaks down what’s real, what’s risky, and how to protect yourself in a largely self-policed wellness market.
Read the full Forbes article: The Wild West World of Supplements
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